Asia contains more than 60% of the world's human population, with 3.96 billion people It is very diverse across 39 countries with over 600,000 communities and numerous subcultures. Economies like China, India, Japan and ASEAN provide a big middle class base of consumers. Companies are constantly thinking of ways to extract more profits out of this diverse and big regional market. Among the richer economies like Singapore, the top consumer expenditure items are transport and communication, rent and utilities, food and beverage, and leisure. We help you to know more about our modern and urbanising Asia!.